Core Principles

Integrity

CONFIDENTIALITY

Research information remains the property of the client and is not to be divulged to 3rd party without prior written consent

QUALITY CONTROLS

We deploy stringent controls to ensure the data collected is a true & fair representation of the target group’s opinions

HONESTY

We are reliable and trustworthy and deliver what we promise

Teamwork

RELATIONSHIPS

We are committed to building a partnership with our clients creating mutually productive long-term relationships

RESPECT

We actively consider the needs and culture of the clients and fit our methods accordingly

SHARING

We are happy to readily share our research knowledge and experience

Excellence

CUSTOMER CARE

We listen carefully to the clients problems and develop custom made solutions that are actionable

LEARNING

We strive to continuously develop the knowledge of our business and the expertise of everyone in it

QUALITY

We recognize the importance of the information we deliver and ensure that it is accurate and relevant

Passion

We are passionate about research and therefore provide more than just figures. We strive to provide actionable insights.

We are passionate about our profession and about the support that the right information can provide in decision making